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Marketing to Mums - the Podcast

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EPISODE 05

Reaching Mums with Influencer Marketing

In this episode Natalie Giddings demystifies the role of Influencer Marketing in connecting and engaging with mothers. Natalie shares the common mistakes brands make and highlights important considerations in developing your Influencer Marketing Strategy.

In this episode we explore:

  • ✓ The Remarkables Group role in Influencer Marketing
  • ✓ Why influencers are effective in connecting and engaging Mums
  • ✓ The difference between celebrities and influencers
  • ✓ Biggest mistakes brands make when they engage influencers
  • ✓ Short term versus long term Influencer campaigns
  • ✓ The rise of micro-influencers
  • ✓ Concerns over fake followers
  • ✓ How brands can validate influencers
  • ✓ Measuring effectiveness of Influencer Marketing
  • ✓ Latest thinking around Influencer Marketing for brands targeting Mums
  • ✓ Why You Tube should be part of your Influencer Strategy in connecting with Mums

Resources discussed in the show:

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NATALIE GIDDINGS

THE REMARKABLES GROUP

Connect with Natalie at:  natalie@theremarkablesgroup.com.au

About The Guest

Natalie Giddings is the Managing Director of The Remarkables Group and Remarkable Pets.

With over 12 years’ practical experience within the marketing industry, Natalie leads a team of influencer marketing and content specialists working with Australia’s largest retail, food and lifestyle brands including Woolworths, Genea & Toyota, Westpac.

After pioneering influencer talent representation in Australia in 2012, The Remarkables Group resigned all of their talent at the end of 2016, to become the first agency dedicated to providing strategic advice & influencer services to brands.

Katrina McCarter

MARKETING TO MUMS

Connect with Katrina at: katrina@marketingtomums.com.au

About The Host

Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online.  Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.

Marketing to Mums - the Podcast is powered by Cooperate.

Cooperate is a powerful marketing technology platform that allows marketers to visualise your brands customer journey, deliver great content at each stage of that journey and see how it all performs – all managed from one centralised location.

It’s been built by marketers, for marketers. I’ve had the opportunity to see the platform in action and I genuinely think it’s worth taking a look at if you are a marketer managing large brands which want to attract Mums.  

Check them out here: https://www.cooperateplatform.com 

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