Marketing to Mums - the Podcast
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In this episode Patty David shares recently released research which dispels commonly held beliefs around want it means to be a grandparent today. These insights paint a picture of a powerful, influential consumer segment which needs to be considered by marketers who want to influence the family household purchasing decisions.
In this episode we explore:
Resources discussed in the show:
About The Guest
Patty David has over 25 years of experience in the research field. Consumer Insights is her passion. At AARP, Patty directs the discovery and development of consumer insights for the personal fulfillment offerings. What she calls the ‘fun’ side of AARP. On a personal note, she’s married to a wonderful man going on 25 years, has two children in college, is a lover of animals and an extreme binge watcher.
AARP is one of the largest not for profit membership based organisations in the US which is dedicated to empowering Americans aged 50+ to choose how they live as they age. They have a membership of 38 million people in the US.
About The Host
Katrina McCarter is the founder and CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia. She is a Marketing Strategist, Best-Selling Author, Award-Winning Speaker and Advisor who specialises in helping brands sell more effectively to the world’s powerful consumer, Mums (or ‘Moms’ if you are from the US). She holds a Bachelor of Business (Marketing) and an MBA (International Business) and has 18 years sales and marketing experience working across diverse industries including grocery, hardware and online. Katrina can assist you harness the power of Mums to drive sales and profit and gain a commercial advantage for your brand.
Marketing to Mums - the Podcast is powered by Cooperate.
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It’s been built by marketers, for marketers. I’ve had the opportunity to see the platform in action and I genuinely think it’s worth taking a look at if you are a marketer managing large brands which want to attract Mums.
Check them out here: https://www.cooperateplatform.com