According to the World Travel and Tourism Council, global travel and tourism were worth US$7.6 trillion in 2016, and it is expected to grow to US$12 trillion by 2028.
It is one of the fastest growing industries around the world and accounts for 10% of global GDP. Take those numbers in; they are huge. Yet, the industry is not without challenges. The path to purchase is extremely long and complex.
Google research highlights that 70% of people don’t know where they will take their holiday, and Expedia research reveals that people will search 38 websites before making a booking. So, who makes the travel decision and how do you fast track the path to making a booking?
Let me share with you my own family travel story.