Marketing to Mums: How to sell more to Australia’s most powerful consumer is written by our Founder, Katrina McCarter. This book went #1 on Booktopia’s Business Bestseller list in November outselling the likes of Simon Sinek, Timothy Ferriss and Sophia Amoruso.
Mums are the powerhouse of our economy – they’re responsible for more than 80 per cent of consumer spending. How well do you know them?
Want to know how to sell more to Australia’s most powerful consumer?
Whether you are a small business owner who needs to increase sales on a small budget, or a corporate marketing manager, wondering why you’re not selling more of a certain product, award-winning businesswoman Katrina McCarter can help you.
Marketing to Mums offers a simple 8-step framework that shows you how to successfully market your product or services to mums.
* Recognise the diverse nature of mums
* Attract mums to your business, then turn them into raving fans
* Harness the power of social media and word of mouth advertising
By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.
“Katrina is one of the leading Australian authorities on marketing to mums. She is the first person to really back her strategies and suggestions with in depth research. That’s what makes Marketing to Mums such as impressive and powerful book for anyone serious about success with the huge mum market.”
Andrew Griffiths, Australia’s #1 Small Business and Entrepreneurial Author