Marketing to Mums wants to help you understand who mums really are and how they make their purchasing decisions. We offer regular research reports and can undertake bespoke research projects for your business also.
The Marketing to Mums 2016 report compiles information from more than 1800 Australian mums on how they want to be marketed to, as well as their social media habits. It identifies mistakes businesses make when advertising to mums and, in an Australian first, mums tell us what they want marketers to do differently to increase the likelihood of them making a purchase. The survey findings are significant and a great asset to ay business that is serious about attracting mums to their business.