It all started really innocently. As winter commenced, my husband came home with an Apple TV.
The next thing I knew it was almost Spring and I had turned into some kind of late night binge watching junkie. I had devoured Big Little Lies in two days, consumed the entire five seasons of House of Cards and, as I write this article, I find myself battling a new dependence, Ozark.
It has led to many, many late nights where I’ve muttered, “Just one more episode.” But I’ve had to own up to the dark circles under my eyes, I have a ‘Netflix addiction’, and I’ve realised it is making things very tricky for marketers trying to connect with me.